The Most Important Number in Your Business – Episode 2 #SmallBusinessTips

Do you know your numbers? 📊 Every business is different, but one number, in particular, is more important than any other. That number is: The Average Lifetime Value (LTV) of your customer. Without it, you can’t advertise intelligently… … because you have no clue how much you can afford to spend to acquire a new […]

Who’s Your Golden Goose? – Episode 1 #SmallBusinessTips

Who’s your Golden Goose? Every business has one. And if you can identify them and form a strong relationship them, they’ll feed you your Golden Eggs for years to come. Your Golden Goose is the most natural referral partner for you. For example: ➡️ A mortgage lender’s goose would be the real estate agent ➡️ […]