Meet The People Behind Building Blocks Digital
Built by a team that understands search marketing, business operations, and the realities of running HVAC and plumbing companies. The focus is simple: clearer direction, stronger visibility, and long-term growth that makes sense for the business behind it.
Avram Gonzales
Chief Strategist
As Chief Strategist at Building Blocks Digital, Avram Gonzales helps HVAC and plumbing companies grow through stronger search visibility, clearer direction, and better lead generation. With more than a decade of experience in SEO and digital marketing, he works closely with business owners to better understand what is driving results and where growth opportunities exist.
A TEDx speaker and MBA graduate from the University of Denver, Avram combines practical experience with a straightforward, people first approach to marketing. His perspective goes beyond rankings and traffic. He looks at how marketing connects to answered calls, customer experience, review systems, operations, and the overall health of the business.
His passion for helping small businesses started early while watching his parents run a business of their own. Seeing both the pressure and rewards of entrepreneurship shaped the way he approaches strategy today — honest communication, practical direction, and long-term growth built around real business goals.
Rachel Gonzales
Operations & Client Experience
Rachel Gonzales helps lead the operational side of Building Blocks Digital with a strong focus on organization, communication, and client experience. She works behind the scenes to keep systems, processes, and projects running smoothly while helping create a more thoughtful and supportive experience for both the team and the businesses they serve.
Known for her people first approach, Rachel believes clear communication and strong systems can make a major difference in how a business grows and operates. Her attention to detail and ability to bring structure to fast moving environments help keep the day to day side of the business organized and dependable.
Her approach is grounded in consistency, clarity, and genuine care for the people behind each business. That mindset continues to shape the way Building Blocks Digital supports clients, manages relationships, and builds long-term partnerships.
Avram Gonzales
Chief Strategist
As Chief Strategist at Building Blocks Digital, Avram Gonzales helps HVAC and plumbing companies grow through stronger search visibility, clearer direction, and better lead generation. With more than a decade of experience in SEO and digital marketing, he works closely with business owners to better understand what is driving results and where growth opportunities exist.
A TEDx speaker and MBA graduate from the University of Denver, Avram combines practical experience with a straightforward, people first approach to marketing. His perspective goes beyond rankings and traffic. He looks at how marketing connects to answered calls, customer experience, review systems, operations, and the overall health of the business.
His passion for helping small businesses started early while watching his parents run a business of their own. Seeing both the pressure and rewards of entrepreneurship shaped the way he approaches strategy today — honest communication, practical direction, and long-term growth built around real business goals.
Rachel Gonzales
Operations & Client Experience
Rachel Gonzales helps lead the operational side of Building Blocks Digital with a strong focus on organization, communication, and client experience. She works behind the scenes to keep systems, processes, and projects running smoothly while helping create a more thoughtful and supportive experience for both the team and the businesses they serve.
Known for her people first approach, Rachel believes clear communication and strong systems can make a major difference in how a business grows and operates. Her attention to detail and ability to bring structure to fast moving environments help keep the day to day side of the business organized and dependable.
Her approach is grounded in consistency, clarity, and genuine care for the people behind each business. That mindset continues to shape the way Building Blocks Digital supports clients, manages relationships, and builds long-term partnerships.
100% Exclusive Leads
Every lead we generate is yours alone. We never share, recycle, or resell inquiries to competing contractors.
Complete ROI Clarity
See exactly where your budget goes and what it returns. No vague reports, just numbers tied to revenue.
Trade-Specific Strategy
We build campaigns around how the trades win work, shaped by your industry rather than a generic template.
Get To Know Our Team
Building Blocks Digital has team members worldwide working together to help HVAC and plumbing companies grow, get found online, and create stronger local visibility through focused search marketing strategies. From strategy and operations to content and client support, every role is focused on helping clients build long-term growth with confidence.
Glen Taladua
Content Director
Barbra Tiu
Brand Writer
Josh Yanong
SEO Outreach specialist
Kristine Fernandez
Social Media Specialist
Supporting HVAC & Plumbing Companies Nationwide
Building Blocks Digital is based in Albuquerque, New Mexico, and supports HVAC and plumbing companies across the Southwest and nationwide. We also have offices in Rio Rancho, Santa Fe and Las Cruces. Current and past clients include businesses throughout:
- New Mexico
- Arizona
- Colorado
- Texas
- California
Every market has its own competition, customer behavior, and search opportunities. Building Blocks Digital approaches search marketing with that in mind, helping HVAC and plumbing companies improve visibility where local customers are actively searching for services.
From local businesses in New Mexico to companies expanding across multiple markets, the focus stays on helping HVAC and plumbing companies build stronger long-term growth through focused Google search marketing strategies.
Supporting HVAC & Plumbing Companies Nationwide
Building Blocks Digital is based in Albuquerque, New Mexico, and supports HVAC and plumbing companies across the Southwest and nationwide. We also have offices in Rio Rancho, Santa Fe and Las Cruces. Current and past clients include businesses throughout:
- New Mexico
- Arizona
- Colorado
- Texas
- California
Every market has its own competition, customer behavior, and search opportunities. Building Blocks Digital approaches search marketing with that in mind, helping HVAC and plumbing companies improve visibility where local customers are actively searching for services.
From local businesses in New Mexico to companies expanding across multiple markets, the focus stays on helping HVAC and plumbing companies build stronger long-term growth through focused Google search marketing strategies.