Active vs Passive Marketing | Episode 22 #SmallBusinessTips Series
Businesses that concurrently engage in both Active and Passive marketing methods will consistently grow over time in a sustainable and predictable way. Doing just one or the other will lead to burnout, roller coaster revenue from month to month, and failure to launch. Active marketing: You have to take the same actions over and over […]
Foot in the Door Marketing Explained | Episode 21 #SmallBusinessTips Series
Foot in the door style marketing is a great strategy to acquire customers and clients more quickly, especially for businesses that have a higher priced product or service. It’s happening all around you, all the time. Think about the ‘free trial’ we’ve come so accustomed to seeing with online subscription services. Think about the restaurant […]
How to Start Conversations at Networking Events | Episode 20 #SmallBusinessTips Series
Whether you’re networking online with FaceTime or Zoom, or offline face-to-face like the good old days, conversation with people you don’t know can get awkward. Being more on the shy side in social situations, I’ve leaned on ideas like ‘FORM’ to help navigate my discomfort and actually start to enjoy networking. The F.O.R.M. acronym stands […]
How to Launch Your Small Business|Episode 19 #SmallBusinessTips Series
If nobody knows that you exist, how can they pay you? I’ve met more entrepreneurs than I can count who have a GREAT product or service, but not very many sales. So what’s the issue? Visibility. The fact is that if more people know about you, how to find you, and how to contact you, […]
Three Keys to Building Profitable Relationships| Episode 18 #SmallBusinessTips
If you want to receive high quality referrals from other business owners on a regular basis, the first major ‘obstacle’ you have to overcome is trust. If people don’t trust you or see you as credible, they simply won’t be motivated to find or send you business. Here’s a couple of suggestions to help speed […]
How to Organize Your Sales & Communication Followup | Episode 17 #SmallBusinessTips
Keeping everything written down on paper, sticky notes, or on Google drive is a surefire way to let leads and warm prospects fall through the cracks. You won’t believe how much money you’re leaving on the table and how many sales opportunities you miss because you didn’t have a proper system in place to follow […]
Why Do Entrepreneurs Struggle to Scale? | Episode 16 #SmallBusinessTips
Most entrepreneurs struggle to scale their business because they fail to pay attention to and execute on this one thing… It’s the reason so many entrepreneurs are constantly changing hats and running around like a chicken with their head cut off. One minute they’re the sales person and the next minute they’re processing payroll. It’s […]
Five Reasons to Join the Local Chamber of Commerce | Episode 15 #SmallBusinessTips Series
Why join the local Chamber of Commerce? If you’re an SMB (and especially so if you’re just starting out) I can think of at least 5 important reasons you might want to consider joining your local chamber or at least checking it out. Since coming to New Mexico the Rio Rancho Regional Chamber of Commerce […]
Networking Tips: Casual Contact vs Hard Contact Networks | Episode 14 #SmallBusinessTips Series
Not all forms of networking are created equal… you have to understand the difference between certain networks and how they operate for your business in order to determine if they’re really worth your time. In today’s blog post I’d like to examine two different types of networks, the ‘casual contact’ network vs the ‘hard contact’ […]
Identifying KPIs in Your Business to Grow Sales and Revenue | Episode 13 #SmallBusinessTips Series
Sometimes the obvious is not so obvious when you’re buried face down and ‘in it’ If you really want to grow your business you have to pick your head up and take a step back and examine the things that really move the needle and count towards an increase in sales. How do you do […]